Irish exports bounce back
17 February, 2022
Irish whiskey exports soared by 25% to reach €856m in 2021, according to new government gures, which also show that cream liqueur exports increased 19% to €367m, while gin exports were up 38%, albeit from a lower base.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
