Irish exports bounce back
17 February, 2022
Irish whiskey exports soared by 25% to reach €856m in 2021, according to new government gures, which also show that cream liqueur exports increased 19% to €367m, while gin exports were up 38%, albeit from a lower base.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
